The introduction in the module new marketing was nice and not overloaded. The most I liked the Storytelling modell with the seven branches. I was really stunned because the modell seemed really to work on the examples the lecturer gave us and on examples i thought about (e.g. the movie Gladiator). As I began to read about storytelling in the business (besides of apple, ferrari, patek philippe, hermès) I was able to comprehend their strategies, behaviour and more or less logos. It's incredible to see how stories can thrill the audience. I absolutely can imagine myself in a job where my tasks are implemented in the process of story telling.
The first time i heard the term "storytelling" the first picture in my mind was the situation in kindergarten we used to have when our kindergartener told us fairy-tales. In the very next moment I thought "stop" that is not the storytelling we are talking here about. Meanwhile I think storytelling is everywhere. Now we maybe do not sit physically in circles and listen to the narrator but the concept is still the same:
Telling stories to convey value and knowledge.
(picture source: http://talentmechanic.wordpress.com/2011/04/18/you-should-be-a-great-storyteller/)
